Not to Offend, But You Are Thinking All Wrong About BI (Probably)

What’s the first step in building a data warehouse or a business intelligence system?  Defining the key performance indicators (KPIs), right?  Wrong!  KPIs are certainly great to know and can definitely apply when you’re developing BI applications like management dashboards.  But, BI is NOT about management dashboards or data warehouses or query and reporting or QlikView or Business Objects…

Business intelligence is simply about capitalizing on data that was captured for other purposes.

I was struck by this thought over the Thanksgiving holiday when speaking to my brother in law.  He’s an executive with an up-and-coming, private-equity-financed distributor.  One night, his CEO had an epiphany

We know what people buy but we don’t know if what people buy is generally correlated with other things that they buy, or should buy.  If we knew this, we could encourage folks buying one thing to also purchase its natural accompaniment.

For those of us who have been in the BI business for long enough, this is a take on the classic ‘beer and diapers’ data mining example (click here for more on this BI ‘fable’).

This is certainly a use of BI, of capitalizing on data assets but it doesn’t really work in the way that folks expect BI to work:

• It doesn’t really start with a definition of KPIs
• While it may use a data mining tool, it doesn’t use dashboards or query tools or other, common, reporting tools
• It may use a data warehouse but it may, also, just use data assembled for a one-time analysis

In any case, when thinking about BI, the vast majority of companies need to stop thinking about BI.  BI is not the point.  Doing something extraordinary is the point and, if using data assets gets you to extraordinary, then BI is the mechanism.

Business Intelligence: Where to turn now?

In my discussions with customers and others in the BI field I am hearing a lot of anguish about software vendors.  Many of the larger BI players have been sucked up into bigger companies and I’m hearing that these BI vendors, which were never customer-friendly to begin with, are now becoming downright customer-hostile – even with customers who have paid maintenance for the privilege of obtaining technical support.  Take a look at this article from CIO Magazine for more detail on the turmoil, and this article on Business Intelligence vendors to watch.

BI software vendors used to be grouped into the top three or four players, with open source and smaller players taking a far back-seat.  Things have changed.  Every week I’m seeing product announcements from new entrants.  Some of the tools look really good.  One I’m a big fan of, despite some limitations, is QlikView.  They’ve been around for a while, but are still relatively new compared with long-time BI players.

As consultants, we have the opportunity to work with a great group of clients, and we apply our expertise regardless of the technology they have already deployed – even if its one of the aforementioned customer service-challenged companies.  What to do, though, when a client asks us to recommend a new technology to help them rid themselves of their BI headaches, or make a new start in the field?  We’ve learned that the company behind a technology is as important to a successful implementation as the technology itself.  After all, you can get management dashboards, alerts, statistical analysis and basic reporting from virtually all of the established players.

So, who to choose?

Of course it depends on the application, but if you’re looking for enterprise-class reporting, dashboarding capability, the ability to email basic business intelligence to a broad audience, reasonable licensing models, and an independent vendor partner with a great reputation for customer service, the answer could very well be Information Builders, IBI, the creators of Focus and WebFocus.

What?  Isn’t IBI an old-line mainframe reporting solution?  That’s what I thought.  But, then I saw the technology demonstrated to one of my clients.  Is it perfect?  No.  Other major vendors like Business Objects, Cognos and MicroStrategy each have their unique advantages and disadvantages.  But, IBI really seems to ‘get it’ in two very important ways:

1) WebFocus provides flexibility but also comprehends a fact I’ve been talking about for a long time: MOST USERS DO NOT CREATE REPORTS FROM SCRATCH.  In most BI environments reports are created by IT and, perhaps, a few power users.  The vast majority of users don’t want to and don’t need to create reports from scratch.  (For more on this see my post on tying the BI tool to the user. )

2) IBI customers are genuinely happy both with the tools AND with the vendor.  As with any piece of software, tech support issues do occasionally arise, but the feedback I’ve received is that when they occur, they are given top priority.  Can you say that about your BI vendor?

We were so impressed with the research we’ve conducted, that we’re considering partnership with IBI.  If you are evaluating Business Intelligence tool sets, I recommend that you consider them.

– Ben